About Us

My Journey

Hey! Also known as 'Wing Chun Nelly' across social media platforms, my name is Chanel and I'm the founder of Nelly Store. Firstly I want to say it's a real honour to have you land here and to even be sharing interest in this page. I wanted to take this opportunity to tell you a little bit about my journey and why I've started an online store supplying martial arts products.

For those of you who don't know me, my journey started some time ago when I was about 10 years old. So it's a little cliche, but since the moment I watched my first Bruce Lee movie, Enter The Dragon, I fell in love. I began learning Shotokan Karate and along the way I competed at local tournaments. During my early months/years, I realised learning martial arts was something I took very seriously and whilst being in dojo, my focus couldn't be broken. After 4 years of hard training, I then proudly earned my 1 Dan black belt, aged 14. I continued for another 4/5 years and then decided to take a new path.

I was intrigued in other arts and whether or not they could add to the skill I already had. I had always been near martial arts as it's a shared passion within my family, so I had a few options. Once trying a few other arts I still didn't feel the same way as I did towards Karate and the pure euphoric feeling I would get after an intense 2 hour workout! 

Shortly after this, perhaps a year or two, I was then presented with a opportunity to learn the art of Wing Chun Kung Fu. Luckily this was a close family member of mine that already had been teaching for over 35 years, so it was a no brainer! When I began learning Wing Chun, surprisingly it was a struggle having come from a martial arts back ground already. It was then I figured these two arts, Shotokan Karate and Wing Chun, have no similarities and infact are opposites in many ways. I decided to stay committed and be consistent- which I can honestly say it truly paid off. Now I have been practicing for around 6 years and I have completely fallen in love with the whole system and what it represents. 

Why I Started My Store

Now I am proud to be embarking on this new journey having the ability to provide enthusiasts with access to high quality gear and accessories at competitive rates that enhance their training experiences and contribute to their personal growth. By selling martial arts products, we aim to support and inspire individuals on their journey towards physical and mental well-being, self-mastery, and a shared sense of camaraderie within the martial arts community. Every product we offer is a testament to our commitment to empowering individuals to reach their full potential through the practice of martial arts. 

Sharing my journey and offering martial arts products through Nelly Store is a personal calling that goes beyond commerce. It's about creating a platform where my passion for martial arts becomes a source of inspiration and support for others. The ability to share my experiences, insights, and the carefully curated products in our store is a privilege that allows me to connect with a community that shares a common love for the discipline and values inherent in martial arts. Every product in our collection reflects my commitment to quality and authenticity, representing not just items for sale but a tangible extension of my own journey and dedication to the martial arts lifestyle. Through this venture, I aspire to contribute to the growth, empowerment, and success of fellow martial artists, fostering a sense of unity and collective progress within the broader community. This endeavor is a personal testament to the belief that martial arts is not just a practice; it's a way of life that we are excited to share with you at Nelly Store.